Using Video Storytelling in Your Social Media Marketing Campaign

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Using Video Storytelling in Your Social Media Campaign

Audiences are different now and watching a commercial on television for them isn’t the same as it used to be. The old ways of making commercials that just told them how wonderful the product or service is and they need to buy it has lost its value. Today’s TV watchers are looking for something different. In comes video storytelling.

Using the Storytelling Element – Why Video Storytelling?

Stories are relatable, and people connect and learn better with storytelling. Storytelling was handed down generation to generation verbally, in times when writing wasn’t an option. These stories endured throughout time. This concept dates back to … well, no one knows, but during caveman days they drew pictures on the cave wall to tell their stories as well as the Bible which tells stories and parables. Indigenous people told stories verbally to keep their teachings alive.

Present forms of storytelling, of course, include books and movies. The general organization of these follow what is called The Heroes Journey, which has the introduction, the protagonist who has a goal, hurdles the protagonist goes through which cause tension or conflict, a climax or crisis point and a resolution and growth. This process can, though, make story line a bit obvious.

So what about video storytelling? What kind of a story can we tell through video?

The point behind video storytelling is to connect with and involve the watcher, and online videos are becoming even more widespread because they work. As well, they are more concise than a sales pitch. An engaging story through video is more apt to be shared, liked and get comments, and they have a better chance of going viral and being remembered.

The way video marketers are helping their clients is by finding out the stories behind their businesses which assist them to connect in a more profound way. They can then transform the story into a video that looks more like an award winning movie and can be very cost effective.

Making a Video

Here is a process that will help tell the story for your client that will produce amazing results for them. And, it will help them and their business connect more closely with their audience. The following are steps to take through the process that will allow the video to be successful.

1. Make sure when you decide what you want the story to be that you only pick one message, no more, which keeps your audience more engaged and focused.

2. Who is your client? Find out who your target audience is, and that is who the video is for, not just anyone. When you collect the information, be sure to frame the story to that audience. To give your client an opportunity to not only engage them but connect.

3. Your next step is a call to action. What is it that you want your target audience to do? Your call to action can include a link to a donation or petition page, signing up for a gift or sharing/liking the video on Facebook. There are many options to choose from, so be sure to pick the ones that best suit the need of the client.

4. Verify that the video is simple. Make it clean and to the point. You don’t have to use jargon and people don’t have the time and won’t sit through a lengthy video, anyway. It doesn’t have to tell them about everything. Sometimes, as the old saying goes, “a picture is worth a thousand words.” Go with your heart, and it will touch theirs.

5. A story is like a journey, take your audience on one.  You give them the opportunity to go somewhere that they can’t go themselves. A great story will bring the watcher back changed in some way.

Combining Storytelling, Video, and Social Media

How does combining telling a story on video help connect with your audience on social media? What other ways can you engage with them using Facebook, Twitter, LinkedIn, and others?

Who better can tell your story than your customer? They have connected with you and purchased a product or used your service. They love you, and people believe their friend when they share something that works. For that reason, post video stories directly from your customers so you can build a personal connection with other viewers.

You can also tell personal stories, do a documentary style video, or use an interview to draw stories out from leaders in your industry, your partners or customers. You could also create an animated story or show your viewers how to do something possibly related to your service or what you sell.

All of these ideas can be used on social media or your blog to build your marketing campaign.

Five Ways Using YouTube Videos Will Amplify Your Business

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Navigating the ever-changing waters of digital advertising requires a new willingness to embrace the use of YouTube video to better amplify your business. Whether it’s through live streaming of presentations and conferences or the strategic placement of trade-specific videos on the website, the benefit of engaging clientele “eye-to-eye” cannot be denied.

The recent explosion of live-streaming apps like Periscope has forced businesses of all types to “keep up with the Joneses.” YouTube provides the added tool through Google’s ad platform of providing short ads before the desired live stream or video begins. This is another marketing tool that can be taken advantage of in relatively easy fashion. It can be done at low cost in addition to producing an actual video or live stream.

Audience Interaction

There are a number of important strategies to consider when planning for the use of YouTube videos. All of these can only amplify your prospects of growing your business, beginning with how you interact with your audience. Industry experts suggest keeping it short and getting to the meat of your pitch early and often.

“If there is a good speaker, and overall good content, then the video works,” said Ramon Ray, publisher of Smart Hustle Magazine, to Inc.com. “Of course for industries where there is a visual product, video works even better.”

Personal Branding

Ray also points to the importance of the company’s personal brand coming through in the video. In other words, creating that connection with the audience that allows them to feel comfortable doing business with you. The best way to accomplish this with YouTube videos is to be engaging and informative. Do this to the point where the viewers feels like they actually learned something. Then they feel compelled to become a customer.

Get Creative With YouTube Videos

Another way to ensure that you are getting the most out of YouTube video for your business is to take advantage of the myriad tools out there designed to spruce up the finished product. Nothing turns off a potential client more than a cheesy commercial or video. Think just about every local car dealer commercial you see on television. Being creative, but not boring and over the top can only amplify your ability to reach a broader audience.

No Expiration Date

Don’t be afraid to use YouTube videos as teasers for a pending product launch. You can also draw more inbound leads to your business by promoting an upcoming webinar. Sam Ovens, an internationally known digital marketing expert, encourages this approach. He also told Inc.com why he thinks that YouTube remains the top destination for the business marketplace.

“YouTube is the best place for video content because it lives on after the moment and can be found by others searching online years after it was created,” Ovens said.

Thanks to that timeless aspect of YouTube, new clients can be had long after your initial marketing campaign was put in place. That decision to use YouTube video for your business is then further validated. There is no expiration date on the strategy.

Unlike traditional advertising, digital advertising and marketing puts the business owner totally in control. You can keep your YouTube video up on the site as long or as short as you want to without being handcuffed by the length of an advertising contract. By using YouTube videos for your business, you also get to decide the frequency with which you change the content and the number of different videos to be posted. In addition, you have the ability to have customers submit video testimonials.

Multi-Faceted Approach

Ramon Ray introduced an acronym he came up with for business owners to follow when considering how and when to shoot and post their videos. That acronym is FREA (Frequency, Relevance, Engagement and Analytics). He places the highest priority on frequency, for example identifying a specific day of the week when your audience knows to expect a new video. Once that day has been chosen, the next step is to focus on what you will be posting and its relevance in the marketplace, followed by how you are going to engage your audience and finally the platform from which you are going to find your analytics.

What makes and has made YouTube so appealing for businesses using video to attract clients is how easy it is to not only directly engage with your audience through the comments section but now also during live streaming. Although other apps like Snapchat and Instagram are growing in popularity, they are more conducive to short form “teaser” videos, whereas YouTube can be a platform for those same types of videos in addition to a longer form. You have the flexibility to post a 20-minute lesson that will make your business truly stand out.

99 Tips to Make an Amazing Business Video

 

January 06, 2017

 

99 Tips to Make an Amazing Business Video

During our research to write an article on how to make an amazing business video we realized that many articles about creating business videos are titles “X Tips to Make a Business Video”, we decided to use a similar title, only we lied, we are not going to share 99 tips on making a video because business video marketing is unique to each vertical.

 

Sorry But We’re Not Sorry

Yes, we lied and we’re kind of sorry for that, in this article we will not list 3, 5, 10, 20, 30, or 99 tips. Instead, we will save you the trouble of ever reading any of those useless articles which is why we’re not sorry. We want to express the reality of creating a business video, explain why each video needs to be unique to its business and more importantly demographic.

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What Make a Business Video Great?

Before we can make a business video great, we must ask ourselves or our clients:

 

(Here’s your list…)

    What makes your business great or amazing or the best?

    What do you offer that no one else does? Are you unique?

    Who is your businesses target demographic?

    By answering these three questions we can narrow down what the look and feel of the business video should be, build personas, create a strong call to action for the audience and broadcast to appropriate marketing channels.

     

    What Comes Next?

    Now that we have a better idea of who we are targeting, we create a script that will resonate with our audience. Within our customized script we can create emotionally driven content, emotions help drive your audience to engage with your brand. Depending on the demographic and personas you’ve created in the steps above, your script can be humorous, dramatic, exciting, scenic, euphoric, fearful (think politics, sorry for making you think politics, but we’re not sorry) and any other human emotion that leverages emotion.

     

    I have a Script, What Now?

    Anyone can be an expert at something, but to be a master, one must go above and beyond, in fact, they say it takes 10,000 hours to master something. The quality of your video reflects your business, and if you take it upon yourself to record the video (even if you are an “expert” videographer), the quality may not be incredibly awesome. If you care about your business, you will hire professionals to craft it.

     

    What Separates an Expert from a Master Videographer?

    About 10,000 hours of hard work and dedication. if you care about your business you will find the right company to produce it. At Brave Man Media we learn your business, what drives your audience to engage with your brand, and our staff are masters at their craft.

Commercial Video Production

 

November 11, 2016

 

Brave Man Media is the Perfect Creative Studio for Your Commercial Video Production!

Commercial Video Production

Commercial video production doesn’t have to be a hassle, nor does it have to cost an arm and a leg to get done. At Brave Man Media, we take pride in being both creative and affordable. And while your commercial video production isn’t going to be a cheap affair, it certainly won’t be an overly expensive one, either. And, when it comes to commercial video production, it’s important to remember that you’re going to get what you pay for – if you think hiring a professional is expensive, try hiring an amateur!

Our Process of Creating a Perfect Commercial Video Production for Your Company

Each company has their own process of creating a commercial video production for your company, and Brave Man Media is certainly no different.

Initial Consultation

The first thing we’ll do, when you reach out to us, is speak to you extensively. We can do this either via phone, Skype, or in person. We’ll be asking you a lot of questions about your project, as well as your company – who are you? What are you trying to do/sell? How would you like us to approach your video project?

Treatment

Once we understand who you are, and what you’re trying to do, the next phase is us putting together what’s called a treatment. What are we doing, and how do we plan to do it? It will also tell you why what we’re doing, when we’re doing it, is perfect for your audience.

Creative Engagement and Fulfillment

Once you decide that you like what we’re doing, and how we’re doing it, the next step is to work with you every step of the way until your final video is complete. We can do something very simple, or very complicated – depending on both your needs and your budget – but either way, we guarantee that you’ll love the Hollywood quality of the final result.

Contact Brave Man Media for All of Your Commercial Video Production Needs!

With offices in New York, Los Angeles, and South Florida, Brave Man Media is pleased to be at your service, no matter where your company is based out of. For more information about us and our commercial video production services, contact us today to see what we can do for you.

BRAVE MAN MEDIAS TOP 4 VIRAL ADS

 

August 19, 2016

 

BRAVE MAN MEDIAS TOP 4 VIRAL

ADS

 

As we take some time to edit some of our latest projects we wanted to give you guys a look at some of our favorite ads. Whether a video has a small budget or a large one what is important is that there is vision from the start to finish. One of the best ways to do that is to see what success looks like in your vertical (what has worked for others in your field) and take cues from that.

When we make videos for our clients, we want to make sure that they are memorable (some may even say award winning… more on that soon!) and that people will want to watch them again and again. One of the ways that we do that is to look at what has gone viral in the past and combine those ideas into what we do best… making kick*ss videos.

Without further ado behold our Brave Man Top 4 Viral Ads:

Old Spice – The Man Your Man Could Smell Like

 

Year: 2010

Views: 53M

The one that revolutionized Internet Advertising.  A Spokesman for the Internet Age, with the jokes to match.  They didn’t just think outside the box – they built a box outside the box so they could think outside the box outside the box (a saying that Damian thought of and is quite fond of).  It works because it’s in your face, it’s funny, it’s memorable, and the production value is both unique and off the charts quality.  Many have tried to emulate the style that Wieden+Kennedy put together for this ad, and almost no one has matched it yet.  This ad was so big and so popular that Sesame Street parodied it.  Grover is no Isaiah Mustafa, and that’s saying something.

 

DollarShaveClub.Com – Our Blades Are F***Ing Great

Year: 2012

Views: 23M

How do you build a startup from an unknown entity in a monopolized marketplace to selling to Unilever for $1 Billion (Yes, with a B) Dollars?  You make a kick*ss video.

Well, there’s more to it than that, but there’s little doubt that this video catapulted Dollar Shave Club to industry player, with their very first 12,000 customers jumping aboard within 48 hours of the release of this video and NO additional marketing.

It plays to the strengths of Internet Advertising much like the Old Spice video above, albeit on a shoestring production scale comparatively.  It’s funny, it’s memorable, and the founder himself slaps you in the face with a genuine confidence in his own product.  It subverts traditional brand messaging by using self-depreciation. Most of all, it made us want to sign up, even though most of us have a permanent 5-o-clock shadow.  Well done all around.

 

Volvo Trucks – The Epic Split

Year: 2013

Views: 84M

It’s simple, yet brilliant.  You take a Movie Star with an incredible skill, and combine it with an incredible product.  The result?  Lightning in a bottle.

Unconventional Swedish agency Forsman & Bodenfors pulled out all the stops for this campaign.  They focused on showing off the incredible engineering feats of the Volvo trucking team with incredible live stunts that would ‘wow’ viewers.  And wow they did.  They show off the revamped technology in a historically ‘dull’ industry with feats of human strength and achievement.  It may be simple in concept, but no doubts on the effectiveness here.

 

Always – #LikeAGirl

Year: 2015

Views: 62M

Another simple concept – but man o’ man does it hit home.  This is a special kind of ad that grabs you emotionally and has something powerful to say – the product is almost secondary but by the end of the spot you have a newfound respect for them.

It’s an important message, and an important topic, and it gets genuine people in a live studio to tell that story, highlight the hypocrisy of a stereotype, and spin that stereotype on it’s head all in one go.  It works because it’s genuine, and because they have something important to say.  We’re listening, Always – hats off to you.

WE WON TWO ADDY AWARDS!

 

August 12, 2016

 

WE WON TWO ADDY AWARDS!

1

First Up:

2016 Silver Addy for Local Television Commercial

Florida Recovery Group ‘Go Karts’

We wanted to take a different approach than the rest of the treatment industry. Addiction is a serious issue, with very serious consequences – but it doesn’t have to be all doom and gloom.  Getting sober is hard work, but a sober life can be a beautiful and wonderful thing for those in recovery.  So we took the opposite approach – real addicts and alcoholics in recovery having the time of their lives.  We love how it all turned out, and the American Advertising Federation did too.

Also:

2016 Silver Addy for Online Video Campaign

Budsies ‘Two Moms’ – Princess & Cow

Budsies ‘Two Moms’ – Butterfly & Blue Monster

Budsies ‘Two Moms’ – Elephant & Orange Monster

The artwork of children never ceases to amaze us.  Since partnering with Budsies several years back, we’ve had the pleasure of watching them grow and continue to think outside the box.  This was one of our favorite projects with them, where we got to pit two moms against each other in a contest for their children’s affection.  It was a great deal of fun to shoot and see it shared all across the web.  We’re glad the AAF liked it as much as we did.