January 06, 2017
During our research to write an article on how to make an amazing business video we realized that many articles about creating business videos are titles “X Tips to Make a Business Video”, we decided to use a similar title, only we lied, we are not going to share 99 tips on making a video because business video marketing is unique to each vertical.
Yes, we lied and we’re kind of sorry for that, in this article we will not list 3, 5, 10, 20, 30, or 99 tips. Instead, we will save you the trouble of ever reading any of those useless articles which is why we’re not sorry. We want to express the reality of creating a business video, explain why each video needs to be unique to its business and more importantly demographic.
Before we can make a business video great, we must ask ourselves or our clients:
(Here’s your list…)
What makes your business great or amazing or the best?
What do you offer that no one else does? Are you unique?
Who is your businesses target demographic?
By answering these three questions we can narrow down what the look and feel of the business video should be, build personas, create a strong call to action for the audience and broadcast to appropriate marketing channels.
Now that we have a better idea of who we are targeting, we create a script that will resonate with our audience. Within our customized script we can create emotionally driven content, emotions help drive your audience to engage with your brand. Depending on the demographic and personas you’ve created in the steps above, your script can be humorous, dramatic, exciting, scenic, euphoric, fearful (think politics, sorry for making you think politics, but we’re not sorry) and any other human emotion that leverages emotion.
Anyone can be an expert at something, but to be a master, one must go above and beyond, in fact, they say it takes 10,000 hours to master something. The quality of your video reflects your business, and if you take it upon yourself to record the video (even if you are an “expert” videographer), the quality may not be incredibly awesome. If you care about your business, you will hire professionals to craft it.
About 10,000 hours of hard work and dedication. if you care about your business you will find the right company to produce it. At Brave Man Media we learn your business, what drives your audience to engage with your brand, and our staff are masters at their craft.